Saturday, January 7, 2012

From CSR to a Paradigm Shift in Economics...

In response to Susan McPherson's "Why CSR's Future Matters to Your Company."
http://blogs.hbr.org/cs/2012/01/why_csrs_future_matters_to_you.html
Thanks, Susan. In a similar vein, Umair Haque’s recent podcast on HBR illuminated his thoughts on how businesses invested in creating “real wealth, not just profits” will support a paradigm shift in economics. http://blogs.hbr.org/ideacast/...

I find both your article and Haque’s podcast hopeful. The 12/06 issue of HBR stated that “[t]o advance CSR, we must root it in a broad understanding of the interrelationship between a corporation and society...” So, I think we’ve been moving in the right direction, albeit slowly.

There is a growing consensus as to the vital importance of defining “shared value” and recalibrating our “mental models” about success. To achieve such tasks, I hope to see more deliberate and fruitful communication between citizen activists, such as the Occupy movement you mentioned, corporations and NGOs.

If we don’t expand the community of voices who determine where value lies, then, I’m afraid CSR changes will largely remain rooted in a superficial consideration of the interrelationship of corporations and society.